How to embed instagram feed on shopify

Embed instagram feed on shopify : In today’s digital age, having a strong online presence is crucial for the success of any business, especially in the realm of e-commerce. Social media platforms like Instagram have become powerful tools for businesses to showcase their products, engage with customers, and drive sales. If you’re a Shopify merchant looking to leverage the power of Instagram to enhance your online store, embedding your Instagram feed directly onto your Shopify website can be a game-changer.

In this comprehensive guide, we’ll walk you through the steps to seamlessly embed your Instagram feed on your Shopify store, boost your brand’s visibility, and ultimately drive more traffic and sales.

Why Embed Your Instagram Feed on Shopify?

Integrating your Instagram feed into your Shopify store offers numerous benefits:

  1. Enhanced Visual Appeal: Instagram is a highly visual platform, and embedding your feed adds dynamic and engaging content to your Shopify site, making it more visually appealing to visitors.
  2. Increased Engagement: By showcasing your Instagram content directly on your website, you encourage visitors to explore and engage with your brand on multiple platforms, fostering stronger connections and interactions.
  3. Social Proof: Displaying user-generated content and customer photos from Instagram on your Shopify store serves as social proof, building trust and credibility with potential customers.
  4. Improved SEO: Regularly updated content from your Instagram feed can contribute to better search engine optimization (SEO) for your Shopify store, potentially improving your site’s ranking on search engine results pages (SERPs).
  5. Drive Sales: With strategically placed Instagram feeds showcasing your products, you can drive traffic directly to product pages, leading to increased sales and conversions.

How to Embed Instagram Feed on Shopify

Now, let’s dive into the step-by-step process of embedding your Instagram feed onto your Shopify store:

Step 1: Choose a Shopify App

There are several Shopify apps available that facilitate the integration of your Instagram feed. Some popular options include Instafeed, Social Photos, and Shoppable Instagram Feed. Research and choose the app that best fits your needs in terms of features, customization options, and pricing.

Step 2: Install the App

Once you’ve selected your preferred app, install it on your Shopify store by following the app-specific installation instructions provided by the developer. Typically, this involves accessing the Shopify App Store, finding your chosen app, and clicking the “Add app” button.

Step 3: Connect Your Instagram Account

After installing the app, you’ll need to connect it to your Instagram account. This usually involves logging into your Instagram account through the app and granting permission for the app to access your account’s media and data.

Step 4: Customize Your Instagram Feed

Once your Instagram account is connected, you can customize the appearance and behavior of your embedded feed to align with your Shopify store’s branding and design. This may include choosing the layout, selecting the number of posts to display, adjusting the colors and fonts, and configuring any additional features offered by the app.

Step 5: Embed the Feed on Your Shopify Store

Once you’ve customized your Instagram feed to your liking, you can embed it onto your Shopify store. Depending on the app you’re using, this may involve copying and pasting a provided embed code into the appropriate section of your Shopify theme, such as a homepage section or a dedicated Instagram feed page.

Step 6: Test and Optimize

After embedding your Instagram feed, thoroughly test it to ensure that it displays correctly and functions as intended on different devices and web browsers. Additionally, regularly monitor your feed’s performance and make adjustments as needed to optimize engagement and user experience.


Q1: Will embedding my Instagram feed on Shopify affect my website’s loading speed?

A1: While embedding external content like an Instagram feed can potentially impact loading speed, many Shopify apps are optimized to minimize this impact. Additionally, you can optimize your Instagram feed by selecting a layout and number of posts that balance visual appeal with loading speed.

Q2: Can I customize the appearance of my embedded Instagram feed to match my Shopify store’s branding?

A2: Yes, most Shopify apps that facilitate Instagram feed embedding offer customization options, allowing you to tailor the appearance of your feed to match your store’s branding and design aesthetic.

Q3: Are there any limitations or restrictions when embedding an Instagram feed on Shopify?

A3: The specific limitations and restrictions may vary depending on the app you choose and any changes to Instagram’s API or policies. It’s essential to review the app’s documentation and stay informed about any updates or changes that may affect your embedded feed.


Embedding your Instagram feed on your Shopify store is a powerful strategy to enhance your e-commerce presence, engage with your audience, and drive sales. By following the steps outlined in this guide and leveraging the right Shopify app, you can seamlessly integrate your Instagram content into your website, creating a visually compelling and interactive shopping experience for your customers.

Start harnessing the power of Instagram to elevate your Shopify store today, and watch as your online presence and sales flourish!


Shoppable Instagram Feed

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