Google Bard vs Google Search: Differences between Both AI-Powered Platforms Explained


On May 10, 2023, Sundar Pichai, CEO of Google, made a series of Artificial Intelligence-related announcements at Google I/O 2023. AI has become a ubiquitous topic as more and more companies are embracing AI technologies, ranging from fast-food chains like Wendy’s to technology giants like Microsoft. Recently, Microsoft incorporated AI capabilities into its search engine Bing through OpenAI.

Google Search: The Top Platform for Finding and Obtaining Information

Google believes that despite the rise of AI-powered chatbots, Google Search remains the top platform for finding and obtaining information. Whether it’s shopping for a particular product or conducting research on a specific topic, Google Search should be the first choice for users.

Google Bard: Built on Latest Language and Conversation Capabilities

In contrast, Google Bard is built on the company’s latest language and conversation capabilities, powered by the Language Model for Dialogue Applications (LaMDA). Google Bard can provide a range of responses to the same or similar prompts and questions, and users can ask Bard to generate new responses if they want different ones. Therefore, Google Bard is suitable for more creative endeavors, such as generating code for a program or adding captions to photos.

Google’s New Generative AI-Powered Search Feature

The American technology giant has revealed plans to introduce generative AI capabilities to its Search platform, potentially transforming the way users interact with the search engine. This new functionality promises to allow users to grasp complex topics more quickly and discover deeper insights. Rather than breaking down longer questions into smaller parts, users will be able to ask multi-part questions with various options. Additionally, the updated Search will provide suggested steps and allow users to ask follow-up questions. The integration of Google’s Shopping Graph, which boasts over 35 billion product listings, will also make shopping and purchasing more streamlined for users.

Google Adds Generative AI to Search Results: What You Need to Know

Google’s Experimental Feature: Search Generative Experience (SGE)

Moreover, Google is introducing its new generative AI-powered Search as an experimental feature in Search Labs, named Search Generative Experience (SGE). Initially, SGE will be accessible via Chrome Desktop and the Android and iOS apps in the US, and Google will use user feedback to enhance the platform. Users can enroll in Search Labs from May 11, and SGE access will be activated in a few weeks’ time.


Overall, these AI advancements by Google are aimed at improving the user experience by providing more helpful responses to queries and allowing users to interact with the search engine in a more natural and efficient manner. As AI technology continues to evolve, it will be interesting to see how other companies respond and how these advancements shape the future of search.


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