Snapchat has released its AI-powered chatbot, My AI, to compete with other AI chatbots like ChatGPT and Google Bard. Along with this, Snapchat has also launched several new features like monetization programs, new Calling Lenses, Public Stories, Communities, and location sharing options to enhance users’ experiences.
Snap Inc hosted its annual Snap Partner Summit 2023 and announced exciting new features for its over 750 million monthly active users. The highlight of the event was the release of Snapchat’s AI-powered chatbot, My AI, which can now respond to users’ queries with messages and fully AI-generated images.
AI Chatbot My AI for Everyone
Snapchat’s AI chatbot, My AI, is now available for all users and has been integrated into the app to act as a social companion and knowledge storehouse. It is designed to answer users’ queries, similar to ChatGPT and Google Bard, and recommend AR filters for the camera and places to visit on the map tab. Users can also add My AI to group chats, customize its appearance and name with a custom Bitmoji avatar, and soon receive generated responses to visually messaged queries.
AI as a Creative Tool
Snap CEO Evan Spiegel sees generative AI as a creative tool and shared personal examples of using My AI at the summit. Users can ask the AI for bedtime stories and plan a birthday itinerary, among other things. More than 2 million chats per day are happening with My AI.
Monetization Program for Creators
Snapchat has also announced a monetization program for creators with at least 50,000 followers, 25 million monthly Snap views, and who post at least 10 Stories a month. They can earn money from their content and refer to the Creator Hub for more details on qualifying criteria and eligible countries.
New Features to Enhance User Experience
Snapchat has released several new features to enhance users’ experience, including a new type of Story called ‘After Dark’ that lets users add to the Story when they’re up late and see it unfold in the morning. Additionally, Communities lets users share their perspective with classmates, and a new location sharing option on Snap Map makes it easier to catch up with friends on the go.
Snapchat’s AI chatbot, My AI, is a welcome addition to the conversational AI field and will provide competition and innovation alongside ChatGPT, Google Bard, and Bing AI. With its integration into the app and ability to answer queries and recommend filters and places to visit, My AI will become a useful social companion for Snapchat users. The other new features announced at the Snap Partner Summit 2023, such as the monetization program for creators and new ways to share Stories, will also enhance users’ experience on the app.