web analytics - Information Array

What is a Web Tag Manager

June 3, 2024 by Shravanthi Surve

Web tag managers offer a solution by providing a centralized platform to manage and deploy various tags without the need for manual coding. In this comprehensive guide, we’ll explore the ins and outs of web tag managers, their uses, best practices, and provide insights into selecting the right tool for your needs. Understanding Web Tag … Read more

Google Tag Manager vs Google Analytics Choosing the Right Analytics

May 2, 2024 by Shravanthi Surve

Google Tag Manager vs Google Analytics , While both serve critical roles in tracking website performance and user behavior, understanding their differences and capabilities is crucial for maximizing insights. In this comprehensive guide, we’ll delve into the intricacies of GTM and GA, comparing their features, uses, and benefits to help you make an informed decision … Read more

Web Stories