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10 AI Tools Every Marketer Needs to Know in 2023

Artificial intelligence (AI) is transforming the way marketers create and execute their strategies. AI can help marketers automate tasks, optimize campaigns, generate content, personalize messages, and more. With AI, marketers can save time, money, and resources while delivering better results and customer experiences.

But with so many AI tools available in the market, how do you choose the best ones for your needs? To help you out, we have compiled a list of 10 AI marketing tools that you should know about. These tools can help you with various aspects of marketing, such as content creation, social media management, email marketing, advertising, analytics, and more.

Let’s take a look at these 10 AI marketing tools and see how they can benefit your business.

1. Jasper.ai

Jasper.ai is an AI writing assistant that can help you create high-quality content for your marketing campaigns. Jasper.ai uses the GPT-3 model developed by OpenAI to write human-like text based on your input. You can use Jasper.ai to write blog posts, emails, landing pages, ads, social media posts, and more.

Jasper.ai has over 50 templates for different types of content and writing styles. You can also customize the tone, voice, and language of your content according to your brand and audience preferences. Jasper.ai can generate up to 1,500 words of content in less than 15 minutes.

Jasper.ai is ideal for marketers who want to save time and effort on content creation while maintaining high standards of quality and originality.

2. Smartly.io

Smartly.io is an AI-powered platform that helps you automate and optimize your social media advertising campaigns. Smartly.io integrates with Facebook, Instagram, Pinterest, Snapchat, TikTok, and other platforms to help you create, launch, and manage ads across multiple channels.

Smartly.io uses AI to analyze your campaign performance and provide actionable insights and recommendations. You can use Smartly.io to test different ad variations, optimize your budget allocation, target your audience segments, and personalize your ad creatives.

Smartly.io is ideal for marketers who want to scale their social media advertising efforts while improving their ROI and customer engagement.

3. Phrasee

Phrasee is an AI tool that helps you write better subject lines, headlines, CTAs, and copy for your email marketing campaigns. Phrasee uses natural language processing (NLP) and machine learning (ML) to generate and optimize your copy based on your brand voice and audience behavior.

Phrasee analyzes your previous email campaigns and learns what works best for your subscribers. It then generates multiple variations of copy for you to choose from or test. Phrasee also tracks the performance of your copy and provides feedback and suggestions for improvement.

Phrasee is ideal for marketers who want to increase their email open rates, click-through rates, conversions, and revenue.

4. MarketMuse

MarketMuse is an AI content intelligence platform that helps you plan, research, write, and optimize your content for SEO. MarketMuse uses NLP and ML to analyze your content and compare it with the best-performing content on the web.

MarketMuse helps you identify content gaps, opportunities, and keywords for your topics. It also helps you create content briefs, outlines, and drafts based on the best practices and standards of your industry. MarketMuse also helps you optimize your content for readability, relevance, authority, and intent.

MarketMuse is ideal for marketers who want to rank higher on search engines and drive more organic traffic to their websites.

5. Lumen5

Lumen5 is an AI video maker that helps you create engaging videos for your marketing campaigns. Lumen5 uses NLP and ML to turn your text content into video scripts. It then automatically selects relevant images, videos, music, fonts, and colors from its library of millions of assets.

Lumen5 allows you to customize your videos according to your brand identity and message. You can also edit your videos using drag-and-drop tools and add voiceovers or captions if needed. Lumen5 also helps you optimize your videos for different platforms and formats.

Lumen5 is ideal for marketers who want to create captivating videos without spending hours or hiring professionals.

6. Customers.ai

Customers.ai is an AI customer relationship management (CRM) tool that helps you understand and engage with your customers better. Customers.ai uses ML to collect and analyze data from various sources such as email, social media, web analytics, and CRM systems.

Customers.ai helps you segment your customers based on their behavior, interests, demographics, and preferences. It also helps you create personalized messages, offers, and recommendations for each customer segment. Customers.ai also helps you automate your communication workflows and track the impact of your campaigns on customer retention, loyalty, and lifetime value.

Customers.ai is ideal for marketers who want to build stronger relationships with their customers and increase their customer satisfaction and loyalty.

7. Flick

Flick is an AI social media assistant that helps you create and schedule your social media content. Flick uses NLP and ML to generate and optimize your content based on your goals and audience insights.

Flick helps you brainstorm and write engaging and on-brand content for different platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. It also helps you plan and schedule your posts ahead of time and sync them with your calendar. Flick also helps you monitor and analyze your social media performance and provide feedback and tips for improvement.

Flick is ideal for marketers who want to streamline their social media content creation and management process while delivering better results and customer experiences.

8. Optimove

Optimove is an AI marketing orchestration platform that helps you design and execute your multichannel marketing campaigns. Optimove uses ML to predict your customer behavior and preferences. It then helps you create personalized messages, offers, and incentives for each customer segment across different channels such as email, SMS, push notifications, web, app, social media, and more.

Optimove also helps you automate your campaign execution and optimization based on real-time data and feedback. Optimove also helps you measure and improve your campaign performance and impact on customer retention, loyalty, and revenue.

Optimove is ideal for marketers who want to deliver relevant and timely messages to their customers across multiple touchpoints while maximizing their marketing efficiency and effectiveness.

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9. Frase.io

Frase.io is an AI content optimization tool that helps you create SEO-friendly content for your website. Frase.io uses NLP to analyze the top-ranking pages on Google for any keyword or topic. It then helps you create content briefs, outlines, or drafts based on the best practices and standards of SEO. Frase.io also helps you optimize your content for readability, relevance, authority, and intent.

Frase.io also integrates with Google Analytics to help you track the performance of your content on search engines. It also provides suggestions for improvement based on user feedback and behavior.

Frase.io is ideal for marketers who want to create high-quality content that ranks well on Google and drives more organic traffic to their websites.

10. Emplifi.io

Emplifi.io is an AI-powered social media management platform that helps you manage all aspects of your social media presence. Emplifi.io integrates with Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, Reddit, Pinterest, Snapchat, WhatsApp, Messenger, WeChat, Telegram, Viber, Line, KakaoTalk, Skype, Slack, Discord, Zendesk Support Suite & Chatbot Platform

Emplifi.io helps you monitor and respond to all social media conversations about your brand or business across different channels. It also helps you create engaging social media posts using its smart composer feature that suggests relevant hashtags, images, videos, emojis, stickers, gifs, polls, quizzes, surveys, etc.

Emplifi.io also helps you schedule or publish your posts at optimal times or events based on data-driven insights. Emplifi.io also helps you analyze or report on your social media performance or impact on key metrics such as reach, engagement, sentiment, conversions, etc.

Emplifi.io is ideal for marketers who want to manage their social media presence effectively or efficiently while delivering better results or customer experiences.

In conclusion, AI marketing tools are essential for marketers who want to create and execute effective marketing campaigns. AI can help marketers with various tasks such as content creation, social media management, email marketing, advertising, analytics, and more. AI can also help marketers save time, money, and resources while delivering better results and customer experiences.

We have listed 10 AI marketing tools that you should know about and use for your marketing needs. These tools are Jasper.ai, Smartly.io, Phrasee, MarketMuse, Lumen5, Customers.ai, Flick, Optimove, Frase.io, and Emplifi.io. These tools can help you with different aspects of marketing such as writing, optimizing, personalizing, automating, and analyzing your marketing content and campaigns.

We hope this article has helped you learn more about AI marketing tools and how they can benefit your business. If you want to try any of these tools, you can visit their websites and sign up for a free trial or a paid plan. You can also check out our other articles on AI and marketing for more tips and insights.

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